Festive XL box for culinary Kanzi® apple

Festive XL box for culinary Kanzi® apple

A unique gift for the holidays: the new Kanzi® apple XL box. This unique, reusable packaging, filled with more than 2 kilograms of apples, is part of a major campaign to promote fresh, sweet and crispy Kanzi® apples as a culinary product. The XL box is the result of a successful collaboration between BelOrta Cooperative and Smart Packaging Solutions.

"The Kanzi® XL box adds a beautiful gift effect," said Jo Lambrecht of BelOrta. "Our intention is to bring something special to the holidays. This makes it special to hand out something healthy to friends and family. The nice thing about 2 kilograms is that you have enough to make something tasty together, such as an apple pie or apple sauce, for example. Eating an apple as nature intended it is also always a tasty option."

Culinaire Kanzi® apple packaging

BelOrta has highlighted the culinary aspect of Kanzi® throughout the season. TV chef Loïc Van Impe for instance created culinary masterpieces during the TV show Fou de Cuisine, Kanzi® has been promoted on Belgian national radio and TV broadcasts, and recipe ideas are shared through Kanzi® social media channels.

Kanzi® brings you absolute top quality and taste from Belgium into your home, securely protected in high quality packaging. The Kanzi® XL box is the result of a successful collaboration between BelOrta and Smart Packaging Solutions. Lambrecht: "The packaging provides a special effect. The content is a surprising difference from what you would normally expect. We applied a concept that is both old and familiar to a new product. The box protects the apples, while it also draws your attention and arouses curiosity about the contents."

Quick solution

The openings in the packaging contribute to the uniqueness. "The design allows people to see the product, but without having to touch it," Lambrecht continued. "Smart Packaging Solutions quickly provided a well-considered solution. They did a really good job and we are looking forward to putting the XL box on the market soon. The concept has been well received and will be available in the supermarkets from December."

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Joris Muysewinkel
Joris Muysewinkel
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