The new “Die Frischen box"

Producers’ associations Fossa Eugenia, Kompany and Zon fruit & vegetables and trading companies Frankort & Koning, Nedalpac and Staay Food Group have joined forces in a quest to promote their region with the new brand Die Frischen.

They intend to use the Die Frischen brand to increase awareness of the origins and high-quality of the products among retailers in the Nordrhein-Westfalen region. Products that are being sold under the Die Frischen brand include strawberries, cucumbers, (cherry)tomatoes, asparagus, sweet peppers, herbs and leeks and other fruits and vegetables. To make sure that the products reach the customer safely and are attractively packaged, a special box was developed in collaboration with Smart Packaging. Smart Packaging Solutions has created a solution that gives the packaging more added value; an attractive design, better quality performance and logistical efficiency. The design is as distinctive as it is refreshing and highlights the quality of the Die Frischen products.